Picking the show
I looked at the calendar of upcoming events and checked last season’s searches in Google Keyword Planner. Bigg Boss 9 had the numbers, and I had watched every previous season, so I knew the format and what viewers would want.
₹111
I googled “99 Rs GoDaddy domain”, clicked the first result and registered my domain for ₹111 on 25 June 2015, about three and a half months before the show started. I built the site on Blogger because I couldn’t pay for hosting.
The work
I wrote my own articles, 400 to 800 words each. There were 15 by the premiere on 11 October and 33 by the finale. I built links every day until I got bored, and I started a Facebook page a month early that grew past 5,000 likes.
The result
For some of the biggest Bigg Boss keywords, my blog outranked the official Bigg Boss website for several weeks.
